The reality of the situation after all how ?May see direct sales data is going to get a more accurate answer ,especially for foreign such a relatively mature market .Therefore ,decided to send part of American outdoor shop 2007 sales data ,and to share the United States of America outdoor market distribution of what is the case ,through the survey ,at least we a general awareness and understanding .
Of course the most sold is not necessarily the best ,in the United States of America sells well not necessarily in domestic sells well .Moreover, some of these data ,that will make you surprised .
But ,at present domestic outdoor market that was certainly the case in American history, in the high-end products sell well and are almost all American .Data sources: all data are from the United States of America SNEWS company ,it is the United States and the world outdoor market survey and consulting companies ,almost all larger outdoor company are its customers .
This survey of all statistics are from across the country hundreds of outdoor shop (note ,is independently set up a comprehensive outdoor shop ,which also includes the several large outdoor chains ,so have certain authority, but not inside shopping malls outdoor stores) ,the data itself should be accuracy is quite high .
Want to get this data ,must become the client of company SNEWS ,fairly high cost ( seems to make a presentation ,just one year thousands of dollars ?I am not sure ,almost every week, there will be a report on the outdoor industry electronic publications are published) ,but there should be many domestic agents through its parent company to the United States ,but is not willing to take out publishing .
But I was happy to let everybody comment ,mule is a horse ,we sneak out and have a look .How to constitute a percentage ?Each store in accordance with its own sales data from the top ten ranking ,and then the data were collected and SNEWS percentage, not absolutely accurate ,but relatively accurate .
The investigation of very large, involving multiple outdoor sports categories ,including water sports ,skiing and other parts of China ,not very popular, I also is not made ,you don find me to ,after all the family is to rely on the sale .
I already and SNEWS boss ditch through ,he has agreed to our published information ,is it a publicity company .This report is released formally in 2008 February ,a total of 22, in which the statistical data about 40 categories ,all ranking after almost always have analysis comparison ,I did not stick ,too professional jerky .
I send this list after analysis ,by my own opinion ,does not represent the original .relationresultBackpacktype Osprey ?28% The North Face Gregory Granite Gear converses blanche?11% ?4% ?4% CamelBak ?3% Mountainsmith ?3% Deuter ?3% Vaude ?3% Kelty ?1.
5% , relationresultOspreyTNF is very powerful ,not bad ,but the domestic TNF backpack outdoor stores did not sell well ?In addition to CamelBak ,the rest have sales in China ,but also the current domestic market mainstream backpack .
In fact ,it is necessary to praise Deuter and Vaude ,the two brands in the United States of Europe can account for the market share ,very good, but they seem in the domestic fared much better .
Osprey is now in the global market, market performance, the key lies in its constant innovation ,product replacement fast, this year it British R & D Exos ( not sure so written) ,and in the European Outdoor took awards .
relationresultTentMSR ?19.5% The North Face ?14% Eureka ?8.5% Sierra Designs Mountain Hardwear Kelty ?7% ?5.5% ?4% Marmot ?3% Hilleberg ?1.5% , relationresultEstimationand scary .A few months ago ,I and a few friends to talk ,then let them guess what the best American outdoor store tent pins ,they guess a times did not think of is MSR ,because they think MSR imperialism in the United States it is high-grade goods ,ha ha .
Even Hilleberg can sell can also ,besides MSR ?This kind of equipment products ,the price may be is not absolute ,especially in price under the condition of small .Personally I doubt, that is similar to the Coleman family car camping tents in foreign countries mainly in what channel sales ?Say normally ,this kind of product should have considerable market only ,make sure the fire more than MSR .
relationresultSleeping bagtype The North Face chemise gucci homme?15.5% Mountain Hardwear Marmot Western Mountaineering ?11% ?10% ?7% Lafuma ?7% Sierra Designs Big Agnes Slumberjack ?5.5% ?4% ?3% Montbell ?3% , relationresultIn recentyears top three basic has not changed, warlords dispute ,difference is not big ,but is clearly TNF sleeping bag at home has been underestimated ?Western Mountaineering in the United States is not high-grade goods ,Lafuma has a certain position because style ( which for the first time in the top ten.
) .relationresultMaleclothing category: The North Face Mountain Hardwear Arc ?32% ?8.5% ?7% Patagonia ?5.5% Marmot ?4% Cloudveil ?4% Red Ledge ?2% , relationresultFemaleclothing category: The North Face Patagonia Mountain Hardwear ?32% ?7% ?7% Arc ?7% Marmot ?5.
5% Obermeyer ?3% Isis ?1.5% , relationresultThisis nothing to say ,but there is some new brand ,we can pay attention to .Arc also sold well ,price is not absolute ,but I guess the domestic Arc in technical categories of clothing in the proportion of sales or greater ,although the person wearing it is basically not put it in real use in dress ,a strong curiosity about the domestic technical clothing sales of the first or the market share of the first is what ?Ozark ?Because of its sponsorship of Tibetan team ?I don ,you give an answer .
relationresultMale sportsclothing :Patagonia ?21% The North Face ?18% Columbia ?5.5% Royal Robbins Prana Mountain Khakis ?5.5% ?4% ?3% ExOfficio ?3% , relationresultFemalesports apparel category: The North Face ?15.
5% Patagonia ?12.5% Prana ?10% Royal Robbins ?8.5% ExOfficio ?4% Columbia ?4% Horny Toad Isis Kavu ?3% ?3% ?3% , relationresultColumbia miserable ,directly is not statistical technology clothing category, just sports apparel ,but is apparently ,its sales contribution mostly comes from the mall ,so in the outdoor store sales ranking so low ,so in china .
Patagonia is also somewhat similar to this kind of situation ,a beautiful old tell me ,professional people to never wear it is home products ,in addition to sponsor ,bought it technology clothing is almost fancy ,basically not hill .
But this is the statements of a school ,to see friends don .relationresultMale outdoorfootwear :Merrell ?14% Keen ?12.5% Chaco ?11% Vasque ?11% Salomon ?5.5% Teva ?4% Mion ?3% Crocs ?3% Lowa ?1.
5% Asolo ?1.5% , relationresultWomenoutdoor footwear :Keen ?17% Merrell ?14% Chaco ?12.5% Vasque ?8.5% Salomon ?4% Mion ?3% Teva ?3% Crocs ?3% Kayland ?1.5% Ahnu ?1.5% , relationresultCrocsdangerous ,glides badly ,this might fall out of the top ten, this kind of selling creative brand there is the problem ,how to keep the products are persistent appeal chemise ralph lauren.
Keen and Merrel are not generally severe ,but the domestic agent appears to be iron heart to go shopping ,do not value the outdoor store channel .So this is a few categories in China and the United States ,the maximum difference in kind, the top three in home at present are the basic of the market mainstream products ,it .
Montrail fall badly ,so also is domestic ,product line transition and was acquired by Columbia are the key reasons .But precisely chaussures converse basse, the United States sales of the largest outdoor shoes brand is Timberland ( if it is outdoor shoes brand .
) ,last year sales seem to reach $1500000000 ,most of them share from footwear products ,but it is not in the outdoor inn .Keen last year sales will tens of millions of knife ,and Timberland was in a different order of magnitude .
From this point of view ,perhaps into the mall is the kingly way ,whether in China or the United States ,but this requires a lot of money and patience .relationresultHosiery:SmartWool ?51% Fox River ?10% Wigwam ?8.
5% Teko ?4% Darn Tough Bridgedale Dahlgren ?4% ?1.5% ?1.5% , relationresultSmartWoolis it right? Antitrust law should be investigated? But feel it is easily replicated, domestic not now have many wool socks ?The market is actually a pretty good chance ,I know a few domestic wool socks like sell can also, the product itself is also good .
relationresultUnderwear:Patagonia ?36.5% Icebreaker ?12.5% Terramar ?8.5% Duofold ?6% Ibex ?4% SmartWool ?1.5% , relationresultIn fact,this market is so big chaussures femmes gucci, but no one seems to take home ,also do not want to do .
I am to Patagonia actually underwear is not particularly cold Match Polo Ralph Lauren Femme,however ,I seem to all Patagonia products are not cold ( but now seems to be nothing about how cold ,since there is no money can not afford to buy ,but if not money white pick ,I just on what have a fever ) ,in addition to individual T-shirt and shoes ,and attracted me to the reason but is appearance only, from a technical point of view ,it is not bright .
Patagonia boss Qiu Nade ( he also created Black Diamond ,my hand still in his name to mark the BD crampon bag and the bag ) is an extremely serious character ,super mountaineer and surfing master ,because think global warming will make water sports more flow line ,he now advocated Patagonia started mass production of water sports apparel ,from diving suit to the surfer ,everything is contained therein .
The most exaggerated, he recently had to give him the same surf Madman to run a company ,specializes in the use of environmentally friendly materials to produce a surfboard .In addition ,it is said ,Patagonia in the most famous not for its products, but it ,it is in this reputation like Google, seems to have millions of people each year ( this I am not sure ,there may be a problem ,I feel exaggeration ) for his work ,you know it just more than 1000 .
relationresultA dazzling,was written so much, he is sleepy ,sleep ,and have a chance to send a major European outdoor stores market statistics ,equally eye-popping .The final say, climbing products and domestic distribution also not too, the Beal rope can not popular ,BD is an extremely strong .
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