"适价"是指服装店铺中的货品价格应该比较适中,herve leger strapless，所有货品价格所分布的"价格带"比较适当。在把握"适价"原则时，应注意以下两个方面的内容：
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之所以在店铺的货品中需要安排一些高价商品，是因为在消费者的直观感觉中,bandage dress australia，高价格对应高档次,herve leger bandage；因此,bandage dresses，一定数量的高价商品某种程度上代表了服装品牌的档次。另外，高价商品的成功出售还会分别对于店铺的导购以及顾客产生不同的心理影响：
具有了高价商品的销售经验，店铺导购将在以后的工作中对于高价商品的销售更加有信心；
以高价商品为标杆,herve leger skirt，顾客会提高对于同品牌下其他价格商品的心理承受能力,cheap herve leger。
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