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The passenger car product competitiveness research report - Report - China educa

已有 75 次阅读  2013-04-20 01:46   标签christian  pas 

car, the car of the joint venture, imported cars, fierce battle in the Chinese auto market, what enterprises, the models of the most competitive? What are the factors most consumers value a car,air jordan pas cher? Enterprises should enhance the competitiveness of products from what?

in order to better assist the enterprises to sort out these problems, epanel Marketing Consulting Co., Ltd. launched “ passenger car report on a survey of the competitiveness of products ”,louboutin pas cher. Based on the factors to consider when consumers purchase a car and car, the car's competitiveness factors into brand, price, quality and service of four factors, four factors provided more detailed index. As a starting point, to the analysis of a car brand competitiveness, but also can learn the key points in where consumers can see, make the enterprise more objective to improve their products and services. Epanel consulting the survey by online single month continuous survey, the survey covered 11 main city, 1000 valid samples.

Tianjin FAW car owners to choose the most resolute

from the general point of view,christian louboutin outlet, consumers purchase a car will take several cars were more careful comparative screening, but for some brands, consumers purchase a car choice is more firm. Relatively speaking, Tianjin FAW, Suzuki,louboutin pas cher, Volkswagen brand consumers that the brand models in the purchase a car before, the proportion reached 29,2012 report on the work of the development of chil.1%, 27,to create the core.3% and 25.5%. The final choice of Chery car consumers in the purchase before the most uncertain, only less than 10% of the consumers will decide that the only brand.

the price and quality competition reflect the car and the car of the joint venture between

price and quality competition between different brand differences, were reflected in the independent brand and the joint capital brand (because import car is very few,red bottom shoes, this neglected or be classified as the joint venture brand). Requirements for quality, followed by Honda,jordan pas cher, PSA Peugeot Citroen,air jordan, Ford, buick. The requirements of price, followed by the Tianjin FAW, Geely, Chery,christian louboutin uk, Changan,China Education Network Resources in 2012 October,christian louboutin outlet. Of course, there are excessive type brand, such as modern,louboutin outlet, Kia, brilliance, byd. Can say, in the quality to win the joint venture brand of car, consumers think that modern, Kia's price is low; while in the price to win the brand of car, consumers think brilliance, BYD high quality,christian louboutin outlet. In addition, you can also see the brand and service of higher car. Relatively speaking, Buick, Toyota, Honda, Volkswagen,louboutin, Mazda brand advantage is obvious, but consumers think the Chevrolet, PSA Peugeot Citroen, mass, Toyota car service better.

most popular

in brand value of consumer, the consumer of 54.4% most willing to buy high-end brand car a, because this car in terms of quality and trustworthy. Secondly, as the Volkswagen brand cars, can satisfy the daily use. The purchase of luxury brand car number less.

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