(a) production and the development of network marketing network marketing;
has many translation in foreign countries, such as Cyber Marketing, Internet Marketing, Network Marketing, e-Marketing etc.. Different words have different meanings, Cyber Marketing mainly refers to the marketing of the network is the computer in the virtual space (Cyber, virtual space) of the operation; Internet Marketing is carried out in the Internet marketing activities; Network Marketing is carried out in the network marketing activities, at the same time here refers to the network is not only the Internet, can also be some other types of networks, such as proliferation network VAN. At present, more accustomed to translation method is used in e-Marketing, e- said electronic, information, network of meaning, is simple and intuitive, and electronic commerce (e-Business), the electronic virtual market (e-Market) for the corresponding. Development of
network marketing is associated with the development of information technology and development, the development of information technique, especially the development of communication technology, the new media make the Internet become a radiation broader, more interactive, it is no longer confined to the traditional broadcast TV and other media one-way communication, are real-time interactive communication and relationship but also with the media receiver. Network marketing is the use of network benefit number of square, with the exponential increase in network users, network efficiency is also resulting in greater multiples of increase in the index. Therefore, how the enterprise in such a huge market potential of network marketing, seize the emerging market for enterprises is both an opportunity and a challenge, because the pace of development of network market is very rapid, transient opportunities.
(two) network marketing connotation of
network marketing as a new marketing methods and marketing means to achieve marketing goals, its content is very rich. Below are some of the main contents of this book will be described in detail in the marketing of the network: herve leger bcbg;
1 online market research. The main use of interactive information communication channel Internet to implement the investigation activities. analysis of
2 online consumer behavior. By Internet the information communication tool, to understand the characteristics and preferences of these groups, is the key to analyze consumer behavior online.
3 network marketing strategy formulation.
4 online product and service strategy.
5 online price marketing strategy.
6 online channel choice and direct marketing.
7 online promotions and advertising network. Internet advertising is one of the most important marketing tool, mainly rely on Internet fourth media function, namely the network advertisement has interactive and direct.
(three) network marketing and electronic business
as Internet started the earliest successful commercial applications, network marketing is booming and revolutionary perruque noire. With the development of network marketing in depth, and its commercial application is limited in the marketing department of the already can not adapt to the Internet on the enterprise management mode and business process management control challenges. Electronic commerce is starting from the enterprise global perspective, according to the market demand, to design and construction of the system for business, to meet the needs of digital management in network era of the knowledge economy and the digital management.
to electronic commerce more authoritative definition is to define the organization for economic cooperation and development is given by the OECD: electronic commerce is on the use of electronic means to engage in business activities, the electronic processing and based on information technology, such as text scarpe donne Hogan stivali, voice and image data transmission mainly follow the TCP/IP protocol, the communication transmission standards, follow the WEB information exchange standard, provide security technology.
if given a simpler system definition, electronic commerce is the systematic use of electronic tools, high efficiency, the whole process of exchange activities in the region as the center of the commodity low. Network marketing as to commodity exchange realization method of business management cravatta Hermes uomo, it is enterprise e-commerce activities in the most basic and important Internet commercial activities. According to the International Data Corporation (http://www.idc.com IDC) system according to the analysis, the application of e-commerce can be divided into several levels and types: the first level is the activities of the market on the market trading center Literie pas cher. Second levels refer to how to use Internet to restructure the enterprise internal management activities, maintaining coordinated with the electronic commerce development of enterprises.
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