I do a lot of writing on branding from branding basics to the more advanced
things like creating a brand persona. I am often surprised how many times people
do not understand the importance of the brand such as Hongxing jaw crusher that they represent
online.
For example, I recently opened a marketing blog directory. I receive
several submissions daily and I'm always amazed at how many people write their
blogs on sites like Blogger, Wordpress and Typepad. Look I understand that these
platforms provide easy ways to blog, but am I wrong to think that your brand and
blog for that matter would stand out a lot more if it were on your own website
domain?
Today alone I received two marketing blogs on the topic of branding.
Both of these blogs were on the Wordpress domain. Honestly, I didn't add them,
because my initial thought was “Do they really get branding?"
Is it too much
to ask that branding experts at least brand their blogs appropriately? Perhaps I
am being too hard on these companies. This means that those looking for entry
level jobs, internships or entry level jobs will face fierce competition and
companies will have to make the decision on whether to hire someone who is
experienced or someone who has recently graduated. Companies are also cutting
back on internships, so they are not as available as they used to be.
What
does this mean for college students and new graduates today? It means you are
going to have step up your game. You will need a strategic plan in order to work
towards landing the position that you desire. It's going to take some work as
well as patience, but I'm here to share with you information that can
help.
Am I the only one that doesn't take a business serious when they don't
have their own domain and use a free platform to create their online
presence?
What are your thoughts?
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