The corporate mindset around environmental initiatives is changing, and the
need to invest in innovative products and new technologies is growing, a new
report has revealed.
Of more than 300 North American manufacturing,
operations and supply chain executives recently surveyed by EFT Research, most
(77 percent) agreed that energy prices will rise significantly in 2009 and that
the focus of operations budgets is "turning sharply" toward how to cut the
dependence on oil.
With this in mind, EFT asked respondents to pinpoint what
real projects they are investing in, what the challenges and barriers have been,
and where they are seeing a return on investment (ROI).
Not only do the vast
majority of respondents (95 percent) agree that green manufacturing will
continue to expand, EFT Research's Green Manufacturing: Adoption &
Implementation Report revealed?but 66 percent also believe there to be a market
for more expensive and greener products in their industry.
The finding
further showed that it isn't simply the increased profits that are driving green
initiatives. Forty-three percent of respondents report that environmental
imperatives have resulted in improved efficiency and product quality for their
operation.
The survey found that 64 percent of executives expect green
initiatives to further their overall corporate sustainability strategy and
vision, 62 percent see green initiatives as a good response to customer interest
in environmentally friendly products and services, and 51 percent feel they are
improving their public reputation.
On the operations side, 52 percent noted
cost reduction as a key benefit, and 47 percent saw improved
efficiency.
"When asked how they view green manufacturing initiatives, 84
percent told us that they see them as part of an overall optimization strategy.
This marks a major sea change, and implies that environmental programs are
becoming part of the standard arsenal of strategies employed to boost innovation
and optimize operations," Katharine O'Reilly, EFT's Senior Vice President of
Environmental Research, said in a statement last week.
Indeed, 96 percent of
executives agree that environmental initiatives and traditional business
objectives were far from mutually exclusive, and can and should be combined to
move businesses forward, EFT concluded. With its high quality products such as
Hammer
crusher, Cement mill price, Flotation cell, Cone crusher, Sand maker, Henan Hongxing
mining machinery Co.Ltd has ascended in the front rank of the world in the
exporting of mining equipments.
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