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JCPenney teams up with People StyleWatch for promotional campaign

已有 370 次阅读  2013-04-21 16:38   标签Nike  Free  Run 
JCPenney teams up with People StyleWatch for promotional campaign

magazines - including People, People StyleWatch and InStyle - with a portion of the proceeds from the sale of the subscriptions going to JCPenney's Afterschool organization, which promotes and creates after-school programs.

we look to attract even more customers under 35, People StyleWatch's demographics [the average reader is female and 29] line up beautifully with ours," said Liz Sweney, executive vice president and senior general merchandise manager of women apparel, accessories, handbags, shoes and fine jewelry for JCPenney. "The magazine is for people who really care about fashion and trends and they're going to go out and buy them - it's almost a shopping magazine in a way. So it's a perfect fit for us." Sweney added that this is the first partnership of its kind between JCPenney and a major magazine.

"We are looking forward to working with JCPenney on developing and exploring some of their hot designer lines like Olsenboye and I Heart Ronson," said Susan Kaufman, editor of People StyleWatch.

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Photos,Nike Free, from top: A look from Olsenboye, a JCPenney collection designed by the Olsen twins; a recent cover of People StyleWatch magazine,Nike Free Run 3. Credit, from top: JCPenney; People StyleWatch. Related articles:

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